Refresh Your Appearance

Accentuate your features and become a new you with a little help from our friendly boutique.

New Looks

Accessorize in Style

Cap off your outfit with our chic selection of pom pom hats, leather gloves and more.

Dress Up

Your Source for Unique Fashion Wear and Stylish Wigs in St. John’s

Located in The Village Shopping Centre, Ultimate Style carries the largest selection of wigs in the St. John’s area, with over 150 on display at any given time. We also specialize in hair extensions, capes, corsets and waists trainers. We take great pride in offering a full range of trendy fashions and accessories for women of all ages, and always at affordable prices. Our goal is to help accentuate your personal style by finding you the right product. We’ll happily answer all your questions concerning our products. Can’t find what you’re looking for? Our staff will custom order in any item you want, and we can ship our wigs anywhere in Canada.

Create a New You!

Whether you are seeking a cool cosplay costume or something to accentuate your daily wear, we carry a wide range of fashionable items that are sure to appeal. You’ll be amazed to discover how our pieces, including clip-ons, add-ons, bangs and eyelash extensions can enhance your appearance. We provide in-store trials and sizing with no appointment necessary. Browse to your heart’s content with no obligation to buy. We’re open 7 days a week for your shopping convenience. Stop by our boutique and discover the Ultimate Style experience today!

Pink wig

Be Playful

Whether you’re dressing up for cosplay or any other event, we carry the products to help create your vision.

High-end hair

Affordable, High-End Hair

We carry human hair extensions and synthetic wigs to complement your lifestyle and needs.


Treat Yourself

You don’t need an excuse to buy yourself something stylish and comfy. Check out our women’s fashions.


So Cool
Love this store! The owner is amazing and so helpful. She exchanged my waist trainer due to the incorrect size after having a baby and showed me exactly how to use it! Love! The dresses are unique as well and so cool!
- Patti G.


The Best!
Mary is simply the best! She is so helpful & kind!!! I've been wearing wigs for years & never had I got such great customer service & learned so much about the proper care of a wig!!! Loveeee it!!
- Megan J.


Lots of Love
I love this store and the staff is amazing. I can't express enough how much I love these great people and their wonderful selection. Highly recommend visiting this store.
- Pauline M.


Friendly Staff
What a great and unique store. The staff is friendly and helpful. I will be back.
- Cathy Q.


Five Stars
Fantastic & lovely staff...bought new wig and choker necklace...will definitely be back!!!
- Leah M.


Big Selection
Amazing!! Super friendly and knowledgable staff, huge selection, and the best quality wigs! So excited to go back!
- Kit S.


Mary was very helpful when looking for extensions to suit my needs!! I cannot wait for them to get here. :)
- Shelby Lynn R.


Excellent Experience
Had an excellent experience yesterday! Mary is the sweetest woman along with being super helpful. :) Highly recommend. Love my waist trainer, and I feel excellent since wearing it!
- Kristina S.


Just had an amazing experience at this store. The variety and quality is prime. Give yourself some time when visiting as the selection is great! Mary deserves her success as she is passionate about what she does...and wow is she good!
- Starlyn C.

Ultimate Style

Village Shopping Mall (upstairs)

61-430 Topsail Road, St John's,

NL A1E 4N1

Monday: 9:30 AM - 9:30 PM
Tuesday: 9:30 AM - 9:30 PM
Wednesday: 9:30 AM - 9:30 PM
Thursday: 9:30 AM - 9:30 PM
Friday: 9:30 AM - 9:30 PM
Saturday: 9:30 AM - 9:30 PM
Sunday: 12:00 PM - 5:00 PM

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